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✨ Soft-Focus Makeup Base
4.8 customer rating
Invisible Blur Primer
Smooth Blur Prep
Visibly softens the look of pores, balances unwanted shine and creates a smoother-looking base for makeup.
01
Blurs Pores
Softens the look of visible texture.
02
Controls Shine
Helps keep the finish fresh and balanced.
03
Grips Makeup
Helps foundation apply more evenly.
04
Velvet Finish
Lightweight, smooth and breathable.
Makeup-friendly Weightless feel Soft matte look
Regular price $25.99
Regular price $25.99 Sale price
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Smooth & Blur Primer

Smooth & Blur Primer

Regular price $25.99
Regular price $25.99 Sale price
SAVE Sold out
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Does This Sound Familiar?
Your Makeup May Not Be the Problem. Your Base Is.
Pores. Shine. Separation. Three signs your skin needs a smoother start.
Close-up of visible pores around the nose 01 Texture
Visible Pores
Foundation settles into pores and makes texture stand out.
Close-up of unwanted shine on the forehead and T-zone 02 Shine
Midday Shine
Your fresh morning makeup starts looking oily and uneven.
Close-up of patchy and separating foundation 03 Separation
Patchy Makeup
Foundation cakes, separates or clings to uneven areas.
Swipe to explore each concern
Woman applying blur primer
✨ Soft Focus Finish
WHY EVERYONE LOVES IT
More Than A Primer.
A Better Base.
Smooth skin. Better makeup. A soft-focus finish that feels weightless all day.
01
Blur Pores
Minimize visible texture.
💧
02
Control Shine
Fresh balanced finish.
〰️
03
Smooth Texture
Create an even canvas.
💄
04
Grip Makeup
Helps makeup stay fresh.
🪶
05
Velvet Finish
Soft lightweight feel.
Makeup Friendly Weightless Feel Daily Wear
THE SCIENCE BEHIND THE BLUR
Not Just Coverage. Smart Blurring.
Designed to create a smoother-looking skin finish.
Primer texture close up
01
Soft Focus Technology
Diffuses the look of pores and uneven texture.
02
Lightweight Texture
Smooths skin without a heavy feeling.
03
Oil Balance System
Helps keep your makeup looking fresh.
Before & After
Same Skin. A Smoother-Looking Base.
A soft-focus finish that helps pores, shine and uneven makeup appear less noticeable.
Less Visible Shine Softer-Looking Pores More Even Makeup
Results are visual and may vary depending on skin type, application and makeup routine.
Swipe to view each result
How To Use
Perfect Makeup Starts Here.
Four easy steps for a smoother-looking, more even makeup finish.
Prep
Apply A Thin Layer
Smooth a small amount over clean, moisturized skin.
Set
Wait 30 Seconds
Let the primer settle before applying your foundation.
Blend
Apply Your Makeup
Blend foundation evenly over your newly smoothed base.
Finish
Enjoy The Soft Focus
Reveal a fresh, even-looking finish that feels lightweight.
Use After Moisturizer A Little Goes A Long Way Suitable For Daily Makeup
Swipe to see all four steps
Woman wearing a smooth natural makeup finish
4 Easy Steps
Everyday Makeup
Your Smoothest-Looking Base Starts Before Foundation.
Lightweight prep for fresh, comfortable and more even-looking makeup.
Frequently Asked Questions
Questions? We’ve Got Answers.
Everything you need to know for a smooth, lightweight and makeup-ready finish.
Quick answers for a better base
What does this primer actually do?
It helps visually soften the appearance of pores and uneven texture while creating a smoother surface for makeup. It also helps reduce the look of excess shine for a fresh, soft-focus finish.
Is it suitable for oily, dry or combination skin?
The lightweight texture is designed to work with different skin types. For dry skin, apply moisturizer first. For oily or combination skin, focus the primer on areas where pores and shine are most noticeable.
Should I apply it before or after moisturizer?
Apply it after skincare and sunscreen, but before foundation or concealer. Let your skincare settle, smooth on a thin layer of primer, then wait about 30 seconds before applying makeup.
How much primer should I use?
A small amount is enough. Start with a pea-sized amount for the entire face, or use less when applying only around the nose, cheeks, forehead and other textured areas.
Will it make my makeup look heavy or cakey?
It is designed to feel lightweight. For the smoothest result, use a thin, even layer and avoid applying too much primer or foundation at once.
How can I prevent the primer from pilling?
Allow each skincare layer to absorb before applying the next. Use only a small amount of primer and gently press or smooth it over the skin instead of rubbing repeatedly.
Can I wear it without foundation?
Yes. It can be worn alone when you want a more refined, soft-focus appearance without a full face of makeup. Apply it over your usual skincare and sunscreen.
Does it help makeup last longer?
It creates a smoother, more even base that helps foundation apply better and stay looking fresh. Wear time can vary with skin type, climate, skincare and the makeup products used.
Use A Thin Layer Apply After Skincare Wait Before Foundation
Customer Reviews
Real Makeup Days. Real First Impressions.
Everyday feedback from makeup wearers looking for a smoother, fresher and more comfortable base.
4.7
Based On Reviews Shown
5 2
4 1
3 0
2 0
1 0
5.0
Combination Skin
“My foundation finally sits smoothly.”
I usually notice my makeup separating around my nose by lunchtime, but this gave me a much smoother base. I only used a small amount and my foundation looked noticeably more even without feeling thick.
Emily M. Everyday Makeup Wearer
Customer Review
5.0
Oily T-Zone
“It softens the shine without looking flat.”
This has been especially good around my forehead and nose. My skin still looks like skin, just less shiny and more refined. It also works well under the foundation I already own, which was important to me.
Sarah L. Light Coverage Lover
Customer Review
4.0
Dry Skin
“Lightweight and easy to use.”
I have dry skin, so I make sure to moisturize first. Once I figured out that a thin layer works best, it made my makeup look much more polished. I took off one star because using too much can feel a little heavy.
Jessica R. Natural Finish Fan
Customer Review
Ratings Reflect Reviews Displayed Individual Results May Vary Skin Type And Routine May Affect Results
Swipe to read every review